Amazon Ad Attribution Reports Key to Strategic Optimization

Amazon Ad Attribution Reports Key to Strategic Optimization

This article provides an in-depth analysis of the Amazon Sponsored Brands advertising attribution purchase report, guiding sellers on how to use it to evaluate ad performance. It explains how to differentiate between orders driven by advertising and those resulting from brand halo effects. The article also offers strategies for optimizing advertising campaigns, including adjusting ASIN targeting, leveraging brand halo, acquiring new customers, and controlling TACoS (Total Advertising Cost of Sales). Ultimately, the goal is to improve the return on advertising investment (ROAS) for Amazon sellers.

12/31/2025 Logistics Industry Insights
Read More
Ebay Sellers How to Enable Vacation Mode for Your Store

Ebay Sellers How to Enable Vacation Mode for Your Store

This article provides a detailed guide on how to set up eBay's vacation mode. It covers steps such as accessing 'My eBay', modifying email preferences, enabling vacation mode, choosing to hide or keep fixed-price listings, setting an estimated return date, and customizing storefront messages. The article also reminds sellers to handle existing orders, set up auto-replies, and manually end auction listings before activating vacation mode. This ensures the store maintains a positive standing even during the vacation period, providing a smooth experience for potential buyers.

12/31/2025 Logistics Encyclopedia
Read More
Crossborder Ecommerce Strategies for New Product Launches

Crossborder Ecommerce Strategies for New Product Launches

How to quickly generate orders for new products on a cross-border e-commerce independent website? This article details strategies for independent website sellers to achieve new product breakthroughs from three aspects: product selection, page optimization, and promotion. By using data-driven product selection and creating high-conversion product listings, combined with paid traffic and social media marketing, sellers can stand out in the competitive market. Focus is placed on optimizing the customer journey and leveraging data analytics to refine marketing efforts for maximum impact.

12/31/2025 Logistics Encyclopedia
Read More
Southeast Asias Auto Parts Market Surges Boosting Ecommerce

Southeast Asias Auto Parts Market Surges Boosting Ecommerce

The Southeast Asian auto parts market holds significant potential due to its unique transportation structure and consumer habits. Lazada data indicates rapid growth in cross-border e-commerce orders within this category. Motorcycles and related accessories are in high demand in countries like Thailand, Malaysia, the Philippines, Singapore, and Vietnam. Grasping market opportunities and understanding popular product categories and pricing in each country is crucial for the success of cross-border e-commerce sellers. Focusing on specific regional demands will improve sales and market penetration.

12/29/2025 Logistics Industry Insights
Read More
Amazon Raises Fulfillment Fees Pressuring Seller Profits

Amazon Raises Fulfillment Fees Pressuring Seller Profits

Amazon announced an increase in Multi-Channel Fulfillment (MCF) service fees, effective May 9th, aiming to maintain market competitiveness. Orders shipped to certain regions will also incur surcharges. This move increases cost pressure on sellers, requiring them to re-evaluate pricing strategies and operational efficiency. The fee hike impacts sellers relying on MCF for order fulfillment outside of Amazon's marketplace, potentially affecting their profit margins and requiring adjustments to their business models. Understanding the specific fee changes and their impact is crucial for sellers to remain competitive.

01/04/2026 Logistics
Read More
Amazon Sellers See Mixed Results on Black Friday

Amazon Sellers See Mixed Results on Black Friday

European Black Friday has arrived, bringing mixed fortunes for Amazon sellers. Some are experiencing a surge in orders and impressive conversion rates, while others are facing a steep decline in sales, even below off-season levels. Rising FBA fees are further exacerbating the challenges. To navigate this competitive landscape, sellers need to strategically position themselves by focusing on product optimization and traffic generation to build a strong competitive advantage. A deep understanding of market trends and proactive adaptation are crucial for success during this critical sales period.

01/05/2026 Logistics Industry Insights
Read More
Global Shipping Firms Adopt Smart Consolidation to Cut Costs

Global Shipping Firms Adopt Smart Consolidation to Cut Costs

Smart consolidation technology for international express delivery utilizes volumetric weight offsetting, tariff cost optimization, and intelligent route planning to help cross-border e-commerce businesses significantly reduce logistics costs while maintaining delivery speed. Selecting a suitable smart consolidation service is crucial for enhancing business competitiveness. It optimizes the shipping process by combining multiple orders into a single shipment, leveraging economies of scale and minimizing overall expenses. This approach allows businesses to offer competitive pricing and improve customer satisfaction through faster and more cost-effective delivery options.

01/05/2026 Logistics Industry Insights
Read More
US East Coast Ports Restrict Railtotruck Freight Amid Congestion

US East Coast Ports Restrict Railtotruck Freight Amid Congestion

To address the surge in import volumes at the US East Coast ports of Newark and Philadelphia and prevent potential congestion, cross-border freight has temporarily restricted rail-to-truck transport until week 28. Confirmed truck orders are unaffected, and exceptions can be requested for overweight containers. This measure aims to ensure supply chain stability and improve overall transportation efficiency. Freight companies are advised to plan ahead and monitor port updates. The restriction is intended to mitigate bottlenecks caused by the increased import traffic and maintain smooth cargo flow.

09/26/2025 Logistics
Read More
UPS DHL Command Premium for Express Shipping Services

UPS DHL Command Premium for Express Shipping Services

Commercial express services like DHL/UPS are expensive, not just due to brand premium, but also investments in core areas like speed, stability, and service network. This article analyzes the five-fold value supporting their high prices: air freight resources, last-mile delivery, quality control, prioritized customs clearance, high compensation, and customized solutions. It also analyzes the necessity of choosing commercial express for scenarios such as high average order value, urgent orders, and brand maintenance, highlighting when the added cost is justified by the superior service and reliability.

11/03/2025 Logistics Industry Insights
Read More
Amazon Sellers Weigh FBA Vs FBM for Profit Maximization

Amazon Sellers Weigh FBA Vs FBM for Profit Maximization

This article provides an in-depth analysis of the differences between Amazon FBA (Fulfillment by Amazon) and FBM (Fulfillment by Merchant) logistics models. It offers a detailed comparison covering definitions, processes, inventory management, logistics, sales ranking, cost structure, customer service, and international orders. The aim is to help sellers choose the most suitable fulfillment method based on their specific circumstances and maximize their profits. By understanding the nuances of each model, sellers can make informed decisions to optimize their e-commerce operations and achieve greater success on the Amazon platform.

11/03/2025 Logistics Encyclopedia
Read More